Audiences for connected media
Reach the perfect audience with the message you want
Generate and activate your own 1st party data – and combine it with observed behaviors, media consumption, store visits, and engagement patterns to target with greater efficiency and scale.
Create and target audiences based on 1st party location data, proprietary segment survey data, and other data such as demographics, psychographics, and more.
Location-Based Targeting
Reach audiences based on where they are
Historical Location
Geofarming
Retarget consumers that have visited an area of interest in the past within a specified time period.
Current Location
Geofencing
Reach your audience in real-time when they are near your location or a competitor’s location.
Future Location
Predictive Location
Target consumers who show a strong probability of visiting a location in the future so you can reach your audience based on where they may be going next.
1st-Party Audiences
Build custom segments
Target exactly who you want and ensure your advertising campaigns reach the right devices by building your own custom location-based audiences based on how often people visit your places or other places of interest and how long they stay.
People-based targeting
Onboard and target your CRM
Map your 1st-party customer data to devices and run targeted ad campaigns to expand the breadth of your marketing initiatives.
Combine 3rd-party data segments to additional targeting layers including demographic, psychographic, purchase behavior, and more.
Infillion is integrated with the most prominent data providers and can work with your partner of choice.
Most importantly, XGraph helps reach your customers with more precision and larger scale than off-the-shelf graphs can.
Reach who you want, when you want
Put Infillion’s advanced data to work for all of your connected media campaigns